retail advertising meaning in Chinese

零售广告
零售商广告
零星广告

Yet strip away the circulation gimmickry going on at newspapers today , a declining retail advertising base , and the lethargic attitude toward newspapers by the national advertising community , and what are newspapers faced with in terms of core business prospects
但是撇开今天报纸行业的发行伎俩、不断下降的零售广告收入、国内广告业对报纸的不理不睬，从核心商业前景上来说，报纸又面临着什么？